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Fusion92's Jacob Beckley on the Innovative Agency Podcast

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Jacob, our EVP of Product and Innovation, joined The Innovative Agency podcast to reveal our secrets of innovation, including how we cultivate a culture around it, hire for it, why it’s fruitful to promote a “fail fast” philosophy, the significance of finding core problems and the mind shift to disproving — rather than proving — an idea.

We invite you to listen to the full podcast or check out some notable moments we've curated below.

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Our Elemental Insights series brings together perspectives from subject matter experts across Fusion92 on the trends and ideas shaping modern marketing. In this installment, we explore one of the most fundamental questions that marketers face: What data do you actually need to understand your customers? Drawing on decades of experience in data-driven marketing, Fusion92’s data expert, Alex Panteli, shares a simple but powerful framework for getting started.

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