We Delivered A 30X ROAS For Retailer Entering New Market

A high-end appliance retailer was preparing to enter a new Midwest DMA where the brand had little recognition and no established customer base.

Because major appliances are high-consideration purchases with long buying cycles, broad awareness marketing would have been inefficient. The retailer needed a way to identify households most likely to be in-market and reach them with precision, driving revenue quickly without wasting spend.